Adelaide

At Owen Jones, I helped bring a one-day design sprint to life, leading the creation of Adelaide, a modern refresh of the legacy apparel brand Kraken Knits. Alongside a cross functional team, I crafted the full brand system including logo, visual identity, and presentation, showcasing our design thinking to a room of agency stakeholders, including the Executive Creative Director and creative leads. The sprint was a playground for bold ideas, proving the power of focused, collaborative design.